AI coaches supporting people wherever life takes them
Already helping over 140,000 people across the UK — from carers and young people to workplaces and communities.
- Trusted by councils, charities, and employers across the UK
Innovation Partnerships
140,000+
People supported and growing
We’re Bridgit — your partner in smarter support
From carers and young people to workplaces and communities, we help people get guidance when they need it — and give organisations the insights to reach further, prevent crisis, and build stronger communities.
Mission Statement
We exist to ensure that no one faces life’s challenges alone — connecting people to trusted, timely support when they need it most.
Who We Are
We’re a UK social enterprise leading the way in AI-powered coaching. Partnering with councils, charities, employers, and the NHS, we help extend support, ease pressure on services, and turn real-life experience into lasting positive change.
How it Works
From first contact to long-term change, here’s how Bridgit’s five-step model extends reach, improves outcomes, and reduces pressure on services.
through any channel
Reach
Find and engage the people who need support most
Too often, the people who most need help never find their way to services. We solve this by helping partners actively connect with hidden or unsupported groups.
We provide tools and work with you to build campaigns that raise awareness and build early engagement — from simple brochures with tracking links to Google Ads and WhatsApp outreach.
We even help charities maximise their free Google Ad spend, and give councils simple website widgets to open up direct conversations.
Key Features:
- Direct early engagement via WhatsApp and SMS
- Website widgets for live chat and referrals
- Analytics to show which channels drive engagement
Advice
Expert personalised advice based on the users needs
Reaching more people only works if you can support them. Bridgit Advice ensures everyone gets trusted, consistent guidance without adding pressure to frontline teams. Our AI coaches provide personalised information across health, care, work, housing, and wellbeing — available instantly, anytime.
This means every person who engages receives reliable advice from the start, personalised for them, without increasing staff workload.
Key Features:
- 24/7, Consistent, high-quality guidance for every user
- Truly personalised advice tailored to each situation
- Advice system learns from your local data sources and documents
Coach
Expert coaching for users available whenever they need it
At the heart of Bridgit are our AI coaches — always available, always ready to help. Each one combines expert knowledge in their field with local insight, so guidance is accurate, relevant, and personal.
Our coaches check in regularly, carry out wellness checks, and keep people on track with gentle reminders and encouragement. This means users feel supported every step of the way — and if someone starts to struggle, they’re already on our radar so we can connect them to further help quickly.
Key Features:
- 30+ specialised AI coaches ready to help your users
- Personalised check-ins, wellness monitoring and safety built in
- Structured Toolkits to guide support conversations
Connect
Making sure users don't have to share their story again
Sometimes advice and coaching aren’t enough — people need to be connected to services, professionals, or community support.
Our coaches don’t just listen and guide — they also signpost to local and national resources, make referrals where appropriate, and ensure people don’t fall through the cracks.
For partners, this means earlier intervention, and better coordination between digital and frontline services.
Key Features:
- Warm referrals into partner organisations when needed
- Escalation from AI coaching to human support
- Seamless link between digital and frontline teams
Scale
Tools to help your service teams deliver their direct support
When you reach more people, you need the right tools to support them. Bridgit doesn’t just scale for users — it scales for service delivery too.
Our partner portal gives organisations a single view of every user, with the ability to chat directly with AI coaches about the support being provided, and AI tools for your teams as well.
For partners, this means extending reach to thousands more people, while reducing pressure on frontline teams and freeing up time for what matters most — direct support.
Key Features:
- Partner portal with full user insights
- Direct chat with AI coaches for case support
- CRM integration (e.g. Charity Log) to reduce admin
AI coaches that know their needs
Our growing library of AI coaches helps organisations extend their reach, scale support, and improve outcomes across care, health, employment, and wellbeing.
Bridgit brings together a family of AI coaches — each designed to guide, support, and connect people at different stages of life.
- Explore the 8 areas of coaching support we’ve deployed so far.
- Meet our AI characters through short videos
- Start a chat with a coach to find out more, or access a demo
Note from our team:
“These are just examples of how we’ve deployed Bridgit today. The real strength of our model is its flexibility — we can customise new coaches for different communities and challenges. Our decision to support a project is always guided by one principle: the potential for meaningful social impact.”
Carers
Support for Carers
“Meet Bridgit, your Carers AI Coach. You can also start a chat anytime using the pop-up below.”
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Community Supported
- Adult carers providing unpaid care
- Hidden carers who may not see themselves as carers
- Employees balancing work and caring responsibilities
- Local authorities and carer support organisations
Young
Support for Young Carers
Instant support for young carers dealing with challenging situations, emotional stress, and balancing school work with their caring role.
Community Supported
- Children and young people with caring roles
- Students balancing school and caring
- Families and schools supporting young carers
- Local authorities and youth services
Employers
Support for professionals
“Meet Isla, your Employers AI Coach. You can also start a chat anytime using the pop-up below.”
Instant advice and access to tools for employees to understand more about carers and the best ways to identify and support them.
Community Supported
- Employees balancing work and caring responsibilities
- HR and wellbeing teams
- Line managers supporting staff with caring roles
- Organisations working towards carer-friendly accreditation
Local
Advice, help and support for your local community.
“Meet Gurdeep, your Local AI Coach. You can also start a chat anytime using the pop-up below.”
Instant support for local people dealing with challenging situations, from wellbeing and physical activity to finances and education.
Community Supported
- Residents seeking local advice and support
- People unsure where to turn for help
- Community groups and charities
- Councils and local service providers
Next
Support for care leavers
“Meet Pi, your Next AI Coach. You can also start a chat anytime using the pop-up below.”
Instant support for young people leaving care, and wanting to make an impact on their world.
Community Supported
- Young people leaving care
- Care leavers transitioning into adulthood
- Services supporting housing, health, and education pathways
- Councils and organisations focused on safeguarding and resilience
Agewell
Support for Care Professionals
“Meet Harry, your AgeWell AI Coach. Feel free to start a chat anytime using the pop-up below.“
Instant support for adults to improve their physical health and wellbeing as we age.
Community Supported
- Older adults planning for healthy ageing
- People wanting to stay active, connected, and independent
- Families supporting ageing relatives
- Councils, health, and community ageing programmes
My UK Life
Support for professionals working in the UK
“Meet Carmen, your UK Life AI Coach. Feel free to start a chat anytime using the pop-up below.“
Instant support for professionals moving to the UK on work VISAs, helping hard workers with career enhancements, integration and understanding UK life.
Community Supported
- Adults planning on using their education to find work in the UK
- Help with integrating into a local community in the UK.
- Supporting families and relatives
- Councils, health, and community support programmes
Work
Support to get you into work
“Meet Sam, your Works AI Coach. You can also start a chat anytime using the pop-up below.“
Instant support for people who are looking for jobs, education and skill support.
Community Supported
- People looking for work or returning to employment
- Participants in “Connect to Work” or “Working Well” programmes
- Employment and skills services
- Councils, DWP, and workforce partners
Voice
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
“Meet Ally, your Voice AI Coach. You can also start a chat anytime using the pop-up below.“
Try Voice Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- People wanting to share feedback or experiences
- Advocacy groups and community organisations
- Councils gathering lived-experience insight
- Services aiming to improve responsiveness and accountability
AI that supports your users and your teams
Bridgit’s AI coaches aren’t just here for the public. They’re here for you the people running services, leading teams, and keeping communities supported.
We understand the challenges service teams face
- Difficulty keeping people engaged between appointments
- Rising demand
- Manual admin that eats up valuable time
- Staff stretched thin
Public Users
Individual care seekers and families
- Personalised advice
- Easy-to-use interface
- 24/7 AI support
Bridgit Coach
AI Connection Hub
Professional Teams
Provider Organisations
- Advanced analytics
- Warm handovers
- Professional workflows
How we help your Teams
Smart Support Plans
AI generates personalized, actionable plans from user input ready for review or sharing. No more chasing forms or deciphering notes.
Continuous Coaching
Our AI checks in with users regularly. You stay on the radar without needing daily follow-ups. Escalations happen when needed.
Smart Support Plans
From call summaries and live transcriptions to internal Q&A support, our coaches reduce email load, meetings, and note-taking.
On-Demand Staff Coaching
AI role-specific guidance for frontline workers from “how do I record this?” to “what signposting is appropriate here?”.
Team Development
Managers can use coach data to support reflective practice, skill-building, and CPD turning your team into a learning system.
Staff Wellbeing Tools
Our Employers Coach is available to support your own staff especially those juggling work with caring responsibilities.
Working with Partners across the UK
We’d like to thank our special partners that have joined us on our journey helping communities across the UK.
Trusted by 140,000+ Users
Real stories from individuals and organisations transforming their approach to care and wellbeing
“The support has helped me find local support and events for me and my son. The email reminders have been good and helped me think about things.”
“So far I’ve learned about so much out there I had no idea about. Absolutely invaluable. Thank you so much.”
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Book a Discovery Call
Connect with Darren, Founder of Bridgit Care
Discover how our AI Coach model is transforming the way organisations provide support.
By booking a session, you’ll:
- Learn how AI coaches work to provide scalable, personalised support.
- Explore partnership opportunities that align with your goals.
- Discuss how Bridgit Care can help your organisation reach more people and create lasting change.
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