Unlock the Power of Google Ad Grants for Your Carer Charity
For many charities, reaching the right people at the right time can be difficult, especially when budgets are tight. Google Ad Grants help solve that problem by giving eligible charities up to £7,500 per month in free search advertising. With the right setup, this funding can increase visibility, drive more referrals and help your organisation support more carers and families.
At Bridgit Care, we help charities, NHS teams and local authorities make better use of digital tools. Google Ad Grants is one of the simplest ways to grow your reach without adding pressure to your budget.
What Are Google Ad Grants?
Google Ad Grants give registered charities a monthly advertising allowance to appear at the top of Google search results. Instead of paying for clicks, you can run campaigns for free and connect directly with people who are searching for support.
Organisations can use the grant to promote:
carer support services
local events
advice pages
helplines
volunteer opportunities
NHS partner services
This makes it easier for people to find the help they need when they need it most.
Why Google Ad Grants Matter for Carer Support Services
Carers often turn to Google for urgent, trustworthy information. When your organisation appears at the top of those searches, more carers can reach the right support quickly and confidently.
Google Ad Grants allow you to:
reach people searching for help
promote important services
increase visibility at no cost
improve accessibility for unpaid carers
support local communities more effectively
Many organisations using the grant have seen higher website traffic, more event sign-ups and increased requests for advice.
How Bridgit Helps Organisations Make the Most of Their Grant
Setting up Google Ad Grants can feel overwhelming, and many charities miss out simply because the process seems complicated. Bridgit helps remove that barrier by guiding organisations through each step.
We support teams to:
apply for the grant
build targeted campaigns
write clear, effective ad copy
set up keyword targeting
improve landing pages
monitor performance
stay compliant with Google’s rules
With the right strategy, your ads can have real impact without needing in-house marketing expertise.
Tips for Getting Started with Google Ad Grants
If you want to begin using the grant, here are a few simple steps:
1. Check eligibility
Your organisation must be a registered charity and meet Google’s requirements.
Official guidance:
2. Create a Google for Nonprofits account
This unlocks the application process.
3. Plan your campaigns
Choose keywords carers commonly search for.
4. Direct traffic to useful pages
Ensure your website clearly supports carers so your ads earn strong quality scores.
5. Review your performance
Small monthly improvements can make a big difference.
Start Using Google Ad Grants to Grow Your Impact
Google Ad Grants offer a powerful, free way for charities to reach more carers and families. With the right setup, your organisation can appear in thousands of searches every month and connect people with support they may not find otherwise.
At Bridgit Care, we are here to help you get started. Whether you need support applying for the grant, planning campaigns or improving results, our team can guide you through every step.
If you’re ready to grow your reach and support more carers, Google Ad Grants is one of the best places to begin.