Caring About Equality: Bridgit Care’s Year-Round Commitment to Unpaid Carers
Carers Week 2025 shines a spotlight on the theme “Caring About Equality”, highlighting the disparities unpaid carers face and calling for better, fairer support. At Bridgit Care, we believe equality must be built into every part of the carer journey—not just acknowledged once a year. This blog shares how we are already supporting carers more equally today and outlines what we’re building next to close remaining gaps. Whether you’re a Carers Trust Network partner, local authority, charity, or employer, we invite you to work with us to create more inclusive and empowering services.
🌍 Expanding Access Through Inclusive Digital and Voice Channels
Bridgit Care is already available through web, WhatsApp, SMS, and email—making it easy for carers to access support in a way that suits them. Our platform includes screen reader support, 50+ language options, subtitled videos, and simplified layouts for users of all confidence levels.
To further broaden accessibility, we’re working on a new way for carers to connect with AI coaches by telephone. Each coach will have their own dedicated number, enabling carers—especially those who are visually impaired or digitally excluded—to speak with a coach by phone as if they were talking to a real person. It’s part of our commitment to meet carers where they are.
🧠 Equality-Focused and Personalised Support
Our AI coaches already provide tailored support based on a carer’s age, culture, and personal goals. And carers benefit from ongoing wellbeing check-ins that track changes, offer encouragement, and highlight when extra help might be needed.
We’re now developing new modules focused on:
Carers’ rights and what to do when they feel they’re not being treated equally
Self-advocacy coaching to help carers navigate difficult conversations, secure entitlements, and raise concerns with confidence
By combining personalisation with empowerment, we help carers feel seen, supported, and equipped to act.
🕵️♀️ Identifying and Engaging Hidden Carers
We know that millions of carers go unrecognised. We’re working to change that by combining local outreach with data insight.
Current initiatives include:
QR code campaigns in libraries, pharmacies, and public spaces
School programmes to recognise and support young carers
GP SMS campaigns that signpost carers directly from primary care
Employer engagement to reach carers balancing work and care
We’re also collaborating with Carers Trust Network partners and using Census data to identify underrepresented communities. These insights are helping us shape more inclusive campaigns and prioritise outreach where it’s needed most.
📚 Simplifying Systems and Removing Friction
Our platform already includes:
Automated care plans based on short conversations
Guided toolkits to help carers understand their rights and next steps
Smart forms that simplify referrals and requests
Following discussions with visually impaired users in Northamptonshire, we’re refining upcoming deployments to be even more accessible—building on our existing screen reader compatibility and usability-first design principles.
Our goal is clear: reduce complexity, so that carers from all backgrounds can access help without barriers.
🔁Sustainable Engagement and Continuous Improvement
Support shouldn’t stop after the first conversation. That’s why we already provide:
. Wellbeing check-ins at intervals chosen by the carer
. Escalations for safeguarding and burnout concerns
. Flexible engagement that puts carers in control
Looking ahead, we’ll introduce voice-based interactions so carers can speak to their coach instead of typing—ideal for those who prefer a more human-style conversation.
We also run monthly user groups, where carers and professionals help co-design new tools. Your insights shape our roadmap—from check-in styles to equality-themed content
🏛️ Supporting Employers and Carers Trust Partners
Soon to launch employers.bridgit.care, will help employers to be more carer friendly across the UK. We are developing this in partnership with the Carer Support Centre North East Lincolnshire. This platform offers templates, training, and tools for:
. Identifying working carers
. Developing inclusive policies
. Improving staff wellbeing
We’re expanding access to this support through our Carers Trust Network partnerships, helping local charities provide 24/7 digital tools alongside their in-person services. We’re proud to support frontline teams and scale their reach to even more carers.
📊 Driving Equity with Data
Bridgit’s analytics platform already provides insights on:
Carer engagement trends
Outreach campaign effectiveness
Wellbeing outcomes
In the coming months, we’ll enhance this with Census overlays and demographic reporting. This will help councils and partners:
Spot gaps in provision
Target specific groups (e.g. young adult carers, ethnic minority carers)
Demonstrate outcomes for funding and strategy
Data will help all of us see where inequalities persist—and act quickly to address them.
💬 In Summary: Equality in Action, All Year Long
At Bridgit Care, equality isn’t just a campaign theme—it’s a design principle, a partnership focus, and a moral obligation. We’re proud of what we already deliver, and committed to doing more—with carers, councils, funders, and the Carers Trust Network.
👉 Join Us
Have ideas to improve support for unpaid carers or professionals? Want to shape what we build next?
Join our monthly user groups—open to carers, local authorities, charities, and partner organisations.
Together, we can co-design more inclusive tools and tackle inequality at its roots.
