AI coaches supporting people wherever life takes them
Already helping over 140,000 people across the UK — from carers and young people to workplaces and communities.
- Trusted by councils, charities, and employers across the UK
Innovation Partnerships
140,000+
People supported and growing


We’re Bridgit — your partner in smarter support.
From carers and young people to workplaces and communities, we help people get guidance when they need it — and give organisations the insights to reach further, prevent crisis, and build stronger communities.
Mission Statement
We believe everyone deserves timely, trusted support — and we’re here to make that possible.
Who We Are
We’re a UK social enterprise pioneering AI coaching. By working with councils, charities, employers, and the NHS, we extend reach, reduce pressure, and turn lived experience into better outcomes
Transforming support with AI coaching
From first contact to long-term change, here’s how Bridgit’s five-step model extends reach, improves outcomes, and reduces pressure on services.
through any channel
Reach
Find and engage the people who need support most
Reach ensures no one is left invisible — bringing people into support earlier, before problems escalate
Key Features:
- Community brochures & tracked links for local outreach
- Support with Google Ads, including free charity ad spend
- Direct early engagement via WhatsApp and SMS
- Website widgets for live chat and referrals
- Analytics to show which channels drive engagement

Advice
Expert guidance that stays with you
This means every person who engages receives reliable advice from the start, while partners can scale support to thousands more people without increasing staff workload.
Key Features:
- Consistent, high-quality guidance for every user
- Truly personalised advice tailored to each situation
- Advice system learns from your local data sources and documents
- 24/7 availability to absorb demand
- Reduces pressure on frontline teams
Coach
Expert guidance that stays with you
But coaching goes beyond advice. Our coaches check in regularly, carry out wellness checks, and keep people on track with gentle reminders and encouragement. This means users feel supported every step of the way — and if someone starts to struggle, they’re already on our radar so we can connect them to further help quickly.
Key Features:
- 30+ specialised AI coaches already built
- Personalised check-ins and wellness monitoring
- Early alerts when more support is needed
- Local knowledge embedded for relevance
- Always available — 24/7 support

Connect
Linking people to the right support
Our coaches don’t just listen and guide — they also signpost to local and national resources, make referrals where appropriate, and ensure people don’t fall through the cracks. If a wellness check flags extra support needs, users can be connected quickly and safely to the right organisation.
For partners, this means earlier intervention, stronger safeguarding, and better coordination between digital and frontline services.
Key Features:
- Smart signposting to local and national services
- Referrals into partner organisations when needed
- Escalation from AI coaching to human support
- Seamless link between digital and frontline teams
- Safeguarding built into every interaction

Scale
Support that grows with demand — and makes delivery easier
Our partner portal gives organisations a single view of every user, with the ability to chat directly with AI coaches about the support being provided. We’re building simple AI tools like auto-transcribe to save staff time on notes, and seamless CRM integrations (including Charity Log) to cut down on admin.
For partners, this means extending reach to thousands more people, while reducing pressure on frontline teams and freeing up time for what matters most — direct support.
Key Features:
- Scales to thousands of users instantly
- Partner portal with full user insights
- Direct chat with AI coaches for case support
- AI tools like auto-transcribe for notes
- CRM integration (e.g. Charity Log) to reduce admin
- Sustainable prevention and population-level impact

AI coaches designed for your community
Our growing library of AI coaches helps organisations extend their reach, scale support, and improve outcomes across care, health, employment, and wellbeing.
Carers
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Try Carers Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Adult carers providing unpaid care
- Hidden carers who may not see themselves as carers
- Employees balancing work and caring responsibilities
- Local authorities and carer support organisations

Young
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Try Young Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Children and young people with caring roles
- Students balancing school and caring
- Families and schools supporting young carers
- Local authorities and youth services

Employers
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Try Employers Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Employees balancing work and caring responsibilities
- HR and wellbeing teams
- Line managers supporting staff with caring roles
- Organisations working towards carer-friendly accreditation

Local
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Try Local Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Residents seeking local advice and support
- People unsure where to turn for help
- Community groups and charities
- Councils and local service providers

Next
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
Try Next Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Young people leaving care
- Care leavers transitioning into adulthood
- Services supporting housing, health, and education pathways
- Councils and organisations focused on safeguarding and resilience

Work
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
“Meet Sam, your Works AI Coach. You can also start a chat anytime using the pop-up below.“
Try Work Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- People looking for work or returning to employmen
- Participants in “Connect to Work” or “Working Well” programmes
- Employment and skills services
- Councils, DWP, and workforce partners

Voice
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
“Meet Ally, your Voice AI Coach. You can also start a chat anytime using the pop-up below.“
Try Voice Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- People wanting to share feedback or experiences
- Advocacy groups and community organisations
- Councils gathering lived-experience insight
- Services aiming to improve responsiveness and accountability

Agewell
Support for Care Professionals
Instant support for care professionals dealing with challenging situations, emotional stress, and complex care decisions.
“Meet Harry, your AgeWell AI Coach. You can also start a chat anytime using the pop-up below.“
Try Agewell Coach
Click on any prompt below to see instant AI coaching responses
Community Supported
- Older adults planning for healthy ageing
- People wanting to stay active, connected, and independent
- Families supporting ageing relatives
- Councils, health, and community ageing programmes

AI that Supports your users and your teams
Bridgit’s AI coaches aren’t just here for the public. They’re here for you the people running services, leading teams, and keeping communities supported.
We understand the challenges service teams face
- Difficulty keeping people engaged between appointments
- Rising demand
- Manual admin that eats up valuable time
- Staff stretched thin
Public Users
Individual care seekers and families
- Advice
- Easy-to-use interface
- 24/7 AI support

Bridgit Coach
AI Connection Hub
Professional Teams
Healthcare providers and organizations
- Advanced analytics
- Team management tools
- Professional workflows
How we help your Teams
Smart Support Plans
AI generates personalized, actionable plans from user input ready for review or sharing. No more chasing forms or deciphering notes.
Continuous Coaching
Our AI checks in with users regularly. You stay on the radar without needing daily follow-ups. Escalations happen when needed.
Smart Support Plans
From call summaries and live transcriptions to internal Q&A support, our coaches reduce email load, meetings, and note-taking.
On-Demand Staff Coaching
AI role-specific guidance for frontline workers from “how do I record this?” to “what signposting is appropriate here?”.
Team Development
Managers can use coach data to support reflective practice, skill-building, and CPD turning your team into a learning system.
Staff Wellbeing Tools
Our Employers Coach is available to support your own staff especially those juggling work with caring responsibilities.
Working with Partners Across the UK
We’d like to thank our special partners that have joined us on our journey helping carers across the UK. 🙏







With support from our partners we’re able to provide extra features and tools in our premium commissioned service to all the regions below. Carers in these locations can access their regions own dedicated site, advice and support.





















💡Remember, if you're not in these regions you can still access our free support available to all carers in the UK.

Trusted by 140,000+ Users
Real stories from individuals and organizations transforming their approach to care and wellbeing

"Finally, coaching that's available when I need it most. The career guidance helped me land my dream job in just 3 months."

"Finally, coaching that's available when I need it most. The career guidance helped me land my dream job in just 3 months."

"Finally, coaching that's available when I need it most. The career guidance helped me land my dream job in just 3 months."

"Finally, coaching that's available when I need it most. The career guidance helped me land my dream job in just 3 months."
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See how our AI solutions are transforming lives and strengthening communities across the UK.
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